The process of getting started with custom packaging can be broken down into a few simple steps and categories. The first requirement, however, is to understand the benefits of custom packaging, and how it boosts your brand’s success in the unboxing process and product launches. After all, if you’ve got a superior product, why is the package so important, beyond the need to protect and contain?
There’s a saying that says we eat with our eyes (or maybe nose) first. In other words, before we take something in, we experience it through our senses. The same can be said of a product within a package. It’s the container the customer experiences first. This interaction offers tremendous
BeBoxing officially launched in January at PPAI in Las Vegas! Packaging has changed – it is now viewed as an impactful touchpoint for projects that reach anyone from customers, employees, to influencers, and product testers. Falling under the BeDecorating umbrella, BeBoxing was created once we recognized that an entire group of packaging customers was being underserved by the status quo. As an early adopter of digital print for trade marketing support with drop ship capabilities, BeDecorating was well-positioned to make a pivot and meet the needs of this growing customer base with BeBoxing.
BeBoxing is a custom print and 3PL company, run by industry veterans, with the goal of providing custom print, kitting, and distribution services to the trade.
Our eCommerce and 3D design technologies enable users to create and procure custom packaging directly on our website. Our platform empowers companies of all sizes to design
Deciding how to use custom packaging for product launches is a big part of any discussion about how custom packaging effects branding. A launch is a thrilling event! The packaging design will, ideally, build anticipation in addition to providing the appropriate protection. Custom packaging is an opportunity to celebrate a new or re-introduced product while extending your brand message to your desired audience.
The conversation around “how” begins with an assessment of what is actually needed. The mandate for custom packaging is to maintain the integrity of the product, showcase the product, and deliver a message that inspires excitement along with brand awareness and loyalty. Through that lens, top concerns for custom packaging include quality, quantity, graphic design, and the overall experience for the customer.
A tremendous advantage of digital over traditional printing is that custom digital printing reduces waste. How does it do that, exactly? Reduced waste manifests through smart, customized design, a flexible ordering process, and the elimination of non-usable excess inventory.
Today, we’re seeing consumers prioritize brands that walk the walk as well as talk the talk. To gain the attention and earn the loyalty of these customers, companies must make packaging and printing choices that actively reduce waste. Read on to learn more about how digital printing and custom packaging can help your company achieve greater sustainability and encourage deeper brand loyalty from your customers.
Traditional printing techniques utilize presses that
When weighing all the factors that promote and enrich brand identity, it pays to consider how custom packaging impacts your brand. Looks are important, of course. You want your brand to be instantly recognizable. Other factors include appropriate product protection, minimal waste, and a unique and pleasant experience. Thoughtful customized packaging will support your brand in ways that are both obvious and subtle. Packaging presents an ideal opportunity to connect directly to your customers in a way that builds brand awareness and loyalty.
Customized packaging provides an opportunity to deliver a personal marketing moment to every one of your customers. The choices you make around packaging reflect on the product itself. Before your customer has your product in hand, they’ve experienced the box or package.
Make an unforgettable
While the concept of designing custom boxes for milestones is not new, per se, the past couple of years have underscored the importance of connecting to people creatively and with impact. In ways both big and small, customized packaging can honor the moment and build excitement for the future. Whether someone is starting a new position, graduating from university, or embarking on the journey of higher education, branded boxes mark milestones with style.
COVID-19 has changed the landscape, and that includes the college experience. Whether new students find themselves physically in the classroom, navigating hybrid learning, or are studying remotely, a custom box reaches out with school spirit. Custom packaging puts the welcome back in back-to-school. Design custom boxes